40-50% of Total Monthly Revenue

This women's garment brand came to us stuck with an underperforming agency, hitting occasional highs of 15% of revenue from email but never much more. Within 90 days of taking over the account, we transformed their mailing list into a genuine core revenue channel, now responsible for 40-50% of total monthly revenue.

The Strategy

Consistent, education-first campaign content. Rather than one-off promotional blasts, campaigns were built around a steady drumbeat of content focused on educating the audience, building trust that translates into sales.

A clear path for non-purchasers. We built a dedicated funnel for subscribers who hadn't converted yet, nudging them towards a first purchase with content that never feels pushy or overtly salesy.

A full revamp of revenue-driving automations. Existing flows were rebuilt from the ground up to work far harder across the customer journey, rather than sitting on autopilot.

Results That Matter

In just 90 days, email went from an inconsistent 15% high under the previous agency to a reliable 40-50% of total monthly revenue. That's not a lucky quarter, it's a channel now doing the heavy lifting month after month.

More Than a Handover

Taking over an existing account always comes with baggage: legacy flows, inconsistent messaging, and a subscriber base that's grown used to being under-served. Rebuilding it properly, rather than just tidying up what was already there, is what made the difference here.

The Takeaway

This brand's results show what's possible when an underperforming account gets a proper rebuild rather than a light touch-up: consistent content, a real funnel for non-buyers, and automations that are actually built to convert.