36.7% of Total Revenue in 60 Days

Before working with us, this email channel was inconsistent at best, occasionally spiking to 15% of total revenue but never holding it. To keep growth moving, the brand was forced to lean hard on paid traffic, propping up sales with spend that should have been doing less of the heavy lifting. Within 60 days of joining, we turned email into the brand's most reliable channel, taking it to a record 36.7% of total revenue.

The Strategy

Copy and design that actually convert. Fun, educational copy was paired with conversion-focused design, so every send did more than just look good in the inbox.

Campaign strategies that are proven to work. We applied our tried-and-tested approach to campaign planning, including dedicated product launch strategies to make the most of new releases.

Automations rebuilt for revenue. Existing flows were overhauled to capture more abandoned carts and maximise average order value through the welcome flow, turning passive automations into active revenue drivers.

Results That Matter

In under two months, this client went from occasional 15% highs to a consistent, record-breaking 36.7% of total revenue from email. That's not a one-off spike, it's a channel that now performs reliably, month after month.

Less Pressure on Paid

With email finally pulling its weight, this client no longer has to rely so heavily on paid traffic to hit revenue targets. A stronger owned channel means more consistent performance and less exposure to the ups and downs of ad costs.

The Takeaway

These results show what's possible in a short space of time when email is treated as a genuine growth channel: sharper copy, smarter automations, and a strategy built around what actually converts, not just what fills a calendar.